Aid Exhibition Brussels October 2012

by padraigcolman

Coming up in October is a great chance for Sri Lankan organisations to show an entrepreneurial spirit.

An exhibition will be held in Brussels on October 24 and 25 aimed at establishing networking and marketing opportunities for organisations providing goods and services in emergency and development situations. For the very first time, representatives of businesses in south-east Asia are being invited.

I have been asked by the organisers to compile a list of Sri Lankan organisations which might benefit from attending the exhibition. The organisers are offering generous incentives to participants, such as a free shell-scheme stand, comprising walls, fascia with company name, furniture, lights and power in the Developing World Supplier Zone (6 or 4 sqm, normally valued at €2,875 or €2,000). They will also provide up to €1,000 per exhibiting organisation towards flights to, and accommodation in, Brussels.

The AidEx Exhibition provides a unique platform for the aid community to consider issues of key importance in a practical conference and workshop programme. The expo offers a golden opportunity to network with peers and intergovernmental agencies and senior-level political leaders and many specialists, to meet new clients, generate leads, increase sales, share knowledge and best practice and to engage directly with suppliers of essential equipment and services for humanitarian disaster relief and longer-term development aid. Do you have a case study to demonstrate how your solution has been successfully used in the field? A demonstration of your products can be arranged.
A similar exhibition took place last October and was a great success. 86% of exhibitors felt AidEx met or exceeded their objectives at the 2011 event. 60% of exhibitors rebooked immediately following the 2011 event and will be there in 2012.Nearly 1,800 people attended, coming from all over Europe and further afield from India, Africa and the USA.
Among those organisations represented in 2011 were: CARE International UK, Catholic Relief Services (CRS), Médecins Sans Frontières, Oxfam, Save the Children, World Vision International, Unicef, GOAL, Marie Stopes International, Caritas International, Action Contre la Faim, Concern Worldwide, IFRC, ICRC, Islamic Relief Worldwide, Sightsavers, Tearfund, Merlin.
Peter Bush of Diversity Travel enthused in 2011: “AidEx has been a very positive event and we have already rebooked our stand for the 2012 exhibition. We have done a lot of networking and we are now looking forward to getting back to the office and evaluating the leads we have generated.“

“It’s been a good show – as a company we’ve been attending humanitarian aid shows since 1996 and think it’s great to have a European platform for aid organisations to come together and network” said Verborgh Glenn, Director, Alpinter, a Belgian company specialising in providing tents and shelter needed by the international aid community for their activities around the world.
Andrew Burt, General Manager, Barrett Communications said about AidEx 2011: “This has been a fantastic event and we are certainly pleased with the outcome. The event has been exceptionally well targeted and very well structured, which has made it a success for us. It has been great to reconnect with existing clients, but also given us the opportunity to develop new relationships with both suppliers and key client representatives, which are essential to growth within this industry. For suppliers to the humanitarian industry, AidEx is the exhibition opportunity not to be missed and we will certainly be back in 2012.” “We are very happy with the way AidEx has gone for us this year. We have had some very positive leads from some really good visitors so it has been spot on for us in terms of audience targeting. We’ve also met some good organisations that we may be able to link-up with on joint projects so all in all, it has been a useful experience.” James Hilyard, Sales Director, Conrico (exporters of vehicles and capital equipment to the developing world)
‘I would just like to thank you and all involved who made it possible for us to go to Aidex 2011. I think it was a real success. From my company’s point of view, we made some real good contacts with some role players in the aid industry. Aidex made it possible for our company name and vision (to serve Africa) to get out there. We thank you a lot!!!!!’ Doulos Foods, a South African company that specialises in the development, manufacturing and distribution of various health foods, grains and energy drinks.
“Thank you for inviting us at the very interesting event you organised in Brussels last week. It has helped us introduce our company and we hope the humanitarian groups have benefited as well.” Hilina Enriched Food Processing, Ethiopia, which was established in 1998 to undertake the manufacturing and processing of a range of food products specifically designed to combat the various forms of malnutrition and other micronutrient deficiencies affecting children and other vulnerable groups in Ethiopia. When it was initially established, the centre produced Vitamin A enriched sugar as well as iodized salt for UN agencies, non-governmental organizations (NGOs) and the general public.
‘Thanks a lot for the show, it was so nice meeting various people …I know this show gave us lots of exposure amongst the aid organizations. Am already getting emails from some people.’ Sekanyolya Systems, the leading distributor and installer of security and access control systems in Uganda.
“I was pleased with the response the Q Drum got and impressed with the organisation of the show as a whole. It was a great opportunity for us – thank you!’ Q Drum is an innovative water vessel which was featured in the November 2010 issue of National Geographic in an article entitled Big Ideas, Little Packages: Little Ideas That Can Change The World. The drum holds 50 litres of water and can be pulled or rolled along all terrain types. The idea of the Q Drum originated in response to the needs of rural people in Southern Africa who struggle to carry adequate quantities of potable water from a reliable source. A task generally bestowed on the women and children of each community. The drum has been marketed all over the world.
A spokesman for the Techno Relief Group of Kenya said: “AidEx was one of the most organized and fruitful humanitarian shows that we attended in the last half a decade. The show had a lot of visitors … and it certainly has exposed African suppliers like us to the Humanitarian World.” began its operations by catering to the requirements of local African organization with tools & equipments required for Agriculture & Fishing, namely to provide a means of subsistence to the needy families and those that were affected by calamities. Today the company has grown as a global supplier for with offices & warehousing facilities in India, Uganda, Khartoum, Juba, the Netherlands, Canada and USA as well as Kenya.
The AidEx 2012 exhibition will feature suppliers of equipment and services used in the implementation of humanitarian or development aid. Products and services include:
• Vehicles
• Water/sanitation
• Security
• Logistics
• Shelter, Travel
• Communications
• Mines and munitions clearance
• Food
• Clothing
• Computers
• Medical
• Insurance and risk
• Energy / fuel
• Essential aid supplies
• NGO / charity, Organisations / associations
• Governmental / intergovernmental organisations
• Media
• Consultants.
Surely there must be some Sri Lankan organisations similar to those who participated in AidEx 2011 and found it so beneficial to their business! Surely there are some Sri Lankan organisations who could make tremendous gains from participating in AidEx 2012. Look at the kind of services 2011 participants were offering. Look at the way organisations began on a local basis and expanded into global businesses. Are there any Sri Lankan organisations who want something similar? AidEx 2012 can help .
See the conference programme at:

Anyone interested, please contact me at or contact the organisers direct –
Nicholas Rutherford: Telephone: +44 (0)20 7970 6527, E-mail :